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Best Label Maker of 2020

By Ross Patton ⋅ Review Editor
Friday September 4, 2020
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For our 2020 label maker review, we researched more than 50 models before we narrowed it down to the top 9 of these devices to purchase and compare for ourselves to see which are truly the best for different applications. We carefully unpackaged, set up, installed, and got to printing with each of these label makers until we had a thorough understanding of each device's strengths and weaknesses. Our team of expert product testers broke our assessment down into three metrics — ease of setup, ease of use, and features & settings.

1

Best Overall Label Maker


DYMO LabelManager 160


Editors' Choice Award
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$26.12
(36% off)
at Amazon
See It

Power Source: 6 AAA Batteries/AC Cord | Maximum Label Width: 0.5"
Very user friendly
No setup
Qwerty keyboard
One font
Does not print barcodes

The DYMO LabelManager 160 is incredibly easy to use. There is no setup process, and thanks to the device's large buttons and their intuitive symbols, the user interface is self-explanatory. The dedicated numeric keys, in combination with the qwerty configured keyboard, make entering characters a breeze. The LabelManager 160 also comes programmed with a decent collection of symbols and clip art that can indicate high voltage, fragility, and many characters that are just for fun.

With the simplistic design and functionality of the DYMO LabelManager 160 comes a lack of particular settings and features. It can only print one generic font, which is sufficient for many but not ideal if you're looking to get creative with your labels. This model cannot print barcodes, so if you need a label maker for retail or warehouse applications, this is not the one. However, we think that the 160 is one of the best label makers out there and will do an excellent job for most people, despite its shortlist of flaws.


2

Best Bluetooth Option


Brother P-Touch Cube Plus PT-P710BT


Editors' Choice Award
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$98.00
at Amazon
See It

Power Source: Built-in Lithium Ion Battery| Maximum Label Width: 0.94"
Bluetooth technology
Array of templates
Requires app
Pricey

New to the world of label makers are wireless models that use Bluetooth technology — the Brother P-Touch Cube Plus PT-P710BT is our favorite device for this genre. This label maker links to a smartphone, tablet, or computer using a free app. Once connected, it is straightforward to create labels using your favorite device. One great feature of the PT-P1710BT is that it has a large variety of pre-programmed templates for specialized labels such as those for cables, cabinets, files, and several sizes of barcodes.

The downside to Bluetooth technology is that it requires a third-party device to interface with the label maker. If you want a model that has a keyboard on the maker itself, the PT-P1710BT is not the way to go. This particular model is also a bit spendy. Unless you are really after the latest and greatest in cutting edge label maker technology, a more affordable model might make sense. That said, this device is an excellent choice for those that want to use a smartphone or tablet to make labels.


3

Best Manual Powered Model


DYMO Organizer Xpress Pro


Editors' Choice Award
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$9.99
(41% off)
at Amazon
See It

Power Source: None | Maximum Label Width: 0.4"
Incredibly simple
No batteries
Affordable
One generic font
Time-consuming

The DYMO Organizer Xpress Pro is your best bet if you're looking for a bare-bones simplistic label maker. Entirely manually powered, this device will never require an additional battery purchase or an annoying battery change. To make a label, you just turn the dial to the preferred letter or character and emboss them into the tape by squeezing the handle one letter at a time. The Xpress Pro is also dirt cheap — you won't see much of a dent in your bank account if you choose this model.

The manual powered design of this DYMO Organizer does come along with a few flaws. First of all, you have to turn the dial to emboss each letter, which is a bit of a slow and cumbersome process compared to using a keyboard or a smartphone to define text. Unfortunately, the Xpress Pro only offers one font — if variety is a determining factor for you, this is not the right choice. Still, we think that this model is perfect for a garage, shop, or for those that don't want the hassle of dealing with batteries or apps.


4

Best Bang for the Buck


Brother P-touch PT70BM


Best Buy Award
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$20
List Price
See It

Power Source: 4 AAA Batteries | Maximum Label Width: 0.47"
Qwerty keyboard
Time & date button
No setup
Limited functions
Slow

We recommend the Brother P-touch PT70BM if you're looking for a digital label maker on a budget. This device is programmed and ready right out of the package — just slap some batteries in, and it's ready to go. We find that qwerty keyboards, such as the one on this model, are easier to use than those with buttons in alphabetical order. The PT70BM has a button dedicated to a time & date stamp, which can be very handy for keeping things organized.

The PT70BM does have a few shortcomings. There are very few options for letter sizing, fonts, symbols, and it does not print barcodes. We also weren't thrilled that a shift key is needed to switch between letters and numbers — other models have buttons solely dedicated to numbers that make typing faster and easier. The PT70BM has a bit of a lag time between when characters are entered and when they show up on the screen. Lastly, when it comes to printing, this device is outright slow. But, when all is said and done, the P-touch PT70BM handles most label maker tasks at a fraction of the cost of much of the competition.


5

Best for Shipping Labels


DYMO LabelWriter 450 Turbo Direct


Top Pick Award
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$96.99
(25% off)
at Amazon
See It

Power Source: Wall Plug | Maximum Label Width: 2.2"
Lighting fast
Laser printing
Can print postage
Difficult setup
Needs power source

It's hard to top the DYMO LabelWriter 450 Turbo Direct when it comes to printing shipping labels. The software for this model has several easy-to-use templates, one of which is dedicated to printing addresses. With the 450 Turbo Direct software, you can also buy subscriptions officially licensed by the United States Postal Service to print postage labels so you'll never have to visit the post office in person. This model uses direct thermal printing, so you won't have to worry about running out of ink. It's also incredibly fast — the 450 can print 50 addresses per minute, making it the ideal tool for boosting your shipping productivity.

There are a few elements of the DYMO LabelWriter 450 that we weren't very impressed with. For one, the software installation and setup process is time-consuming and complicated compared to models with phone apps or no setup at all. This model also requires a power cord and must be hard-wired to a computer with a USB cable, so it isn't meant to be portable. However, we think the 450 Turbo Direct is an excellent choice if you're looking for a super-fast shipping label printer that's very easy to use.


6

Best for Tradeworkers and Job Sites


Brady BMP21-PLUS


Top Pick Award
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$91.35
(9% off)
at Amazon
See It

Battery Type: 6 AAA Batteries | Maximum Label Width: 0.75"
Durable
Presets for trade work
Many font sizes
Pricey
Bulky

We recommend the Brady BMP21-PLUS if you're looking for a label maker that can survive the everyday conditions of a dirty, dangerous job site. This device has passed military standard shock and vibration testing to 810G standards. In other words, it can take some physical abuse. The BMP21-PLUS has several presets for applications in the field of video & communications, sound, electrical, and it can print barcodes. If you're looking to print extra large lettering, the Brady BMP21-PLUS is the way to go — this device prints up to a size 40 font.

The BMP21-PLUS isn't exactly compact. This model weighs 1.6 pounds and measures more than 9 inches long and 4 inches wide with a thickness of 3 inches. If you're looking for a label maker that can easily slip into a desk drawer, we'd recommend going with a smaller, lighter model. This device is also a bit on the pricey side for the number of capabilities that it offers. Despite its flaws, we still think it is the way to go if you're working in the field.


7

Another Solid Bluetooth Option


DYMO MobileLabeler


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$49.99
(62% off)
at Amazon
See It

Power Source: Built it Lithium Ion Battery | Maximum Label Width: 1"
Bluetooth connectivity
Plethora of fonts
Rechargeable battery
Pricey
Requires app

Coming up just short of winning an award is the DYMO MobileLabeler. To print labels using this device, the user must install an app on a smartphone or tablet to connect to the label maker via Bluetooth. This technology has several advantages as opposed to a standard keyboard. In an office setting, several people can connect to the MobileLabeler, and it can be left in a central location for everyone to use. The DYMO Connect App uses Apple and Google fonts in addition to the brand's borders and templates — this model offers limitless customization of labels.

The MobileLabeler is not the best option unless you are interested in using a smartphone or tablet to make labels. The main drawback we found with the DYMO MobileLabeler is the price. During our assessment, we found other Bluetooth models that offer similar performance at a significantly smaller cost. Still, this could be the right label maker for you if you are a fan of DYMO or already have other devices that use the DYMO Connect App.


8

A Decent Option with a Magnetic Holder


DYMO LetraTag LT-100H


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$16.99
(63% off)
at Amazon
See It

Power Source: 4 AA Batteries | Maximum Label Width: 0.5"
No setup
Magnetic holder
Lacks qwerty keyboard
Limited fonts

The DYMO LetraTag LT-100H offers some attractive elements. We love that this label maker doesn't require any setup — once the batteries are installed, it's good to go. The LT-100H is also very intuitive to use. Featuring large buttons, clearly marked symbols, and a cartridge loading system, you won't spend much time fiddling around with this device while printing labels. The DYMO LetraTag LT-100H includes a magnetic holder that can also be mounted to a surface with bolts or screws so that your labeler will always have a place to live.

We weren't' thrilled to find out that the keyboard on the LT-100H is in alphabetical order. We find that most of us are very used to qwerty keyboards and that they are much more efficient and intuitive to use. This model also only offers one font in five different sizes. If customization is vital for you, we recommend going with a model with more settings.


9

Good for Frames and Symbols


Brother P-touch PTD210


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$35
List Price
See It

Power Source: 6 AAA Batteries | Maximum Label Width: 0.5"
Several fonts
Variety of frames and symbols
Qwerty keyboard
Requires many batteries
Buttons lag a bit

We suggest you go with the Brother P-touch PTD210 if the ability to get creative with your label making is crucial for you. This device comes programmed with 600 symbols, 97 frames, and 14 fonts to suit the needs of anyone looking to get crafty with labels. Brother TZe tape comes in various colors, types, and sizes to match your wants and needs. The PTD210 keyboard uses a qwerty layout, which quickly became our favorite layout during our hands-on assessment.

The biggest downside that we found while testing the Brother P-touch PTD210 is that it requires 6 AAA batteries — this is an awful lot to deal with and inherently adds an operating cost for using this device. We also found a fraction of a second of lag between when a button is pushed and when it registers on the display. It's not a big deal, but can become annoying if optimal productivity is the goal. However, we'd still recommend the PTD210 to those looking for a label maker with a ton of fonts, frames, symbols, and tape types.


Why You Should Trust Us


We aim to create the best product reviews on the planet with absolutely no bias, so we purchase everything that we test from the same retailers as our readers. We never accept prototypes, demonstration models, or handouts from manufacturers.

To tackle the task of reviewing label makers, we chose our review editor Ross Patton. Ross has a long list of technical electric product reviews under his belt, including Bluetooth trackers, Wifi extenders, and cordless electric chainsaws. He has been testing products for more than a decade. With his extensive experience coupled with a formal education in environmental science, you can rest easy knowing that Ross has put these products through the wringer. The first thing we did was put in hours and hours of research to narrow the field down to the top models, we then purchased the best ones based on our findings, and finally, we gave them a head-to-head comparison by printing hundreds of labels in the lab.

Certain models are ideal for printing shipping labels.
Here at GearLab  we purchase our products to give them a true side-by-side comparison.
We printed piles of labels in order to inspect their quality.

Analysis and Test Results


To score these products, we divided our assessment into three separate metrics — ease of setup, ease of use, and settings & features.

Ease of Setup


To begin our tests, we first looked at how long it takes to get each model out of the packaging and start printing labels. We were surprised to find a large degree of variance between many of these devices when it came to the setup process. Some come ready to go directly out of the box, some require installing batteries, others require smartphone apps and a charging period, and others require an app to be installed on a desktop or laptop computer. Deciding how much setup you are willing to deal with might be a large determining factor for your purchase, but keep in mind — a longer initial setup time might save a lot of time in the long run.

The DYMO LabelManager 160 is ready to go once batteries are installed.
The DYMO LabelManager 160 is ready to go once batteries are installed.

We recommend the DYMO Organizer Xpress Pro if you are looking for a model that is ready to go directly out of the package and doesn't even require batteries. This device comes with the tape preloaded so you can start creating tags in a matter of seconds.

The DYMO Organizer Xpress Pro prints labels in seconds without the use of batteries or software.
The DYMO Organizer Xpress Pro prints labels in seconds without the use of batteries or software.

A few of our favorite models come preprogrammed and only require you to install batteries and take a glance through the instruction booklet before they are ready to go. This type includes the Brady BMP21-PLUS, DYMO LabelManager 160, and Brother P-Touch PT70BM models. The Bluetooth models, such as the Brother P-Touch Cube Plus, require you to install an app on a smartphone, tablet, or computer needed to print labels. You also need to pair the device to the label maker, which can be a bit of a pain sometimes — and don't forget that the lithium-ion battery needs to be charged before using most Bluetooth models. Scoring near the back of the pack for this metric, we found the DYMO LabelWriter 450 Turbo Direct to be slightly tricky to set up. An application must be downloaded and installed on a computer to use this model, and the label maker needs to be plugged into both the wall and USB port to receive data from the computer.

When it comes to models that require software  we think the DYMO program is great.
When it comes to models that require software, we think the DYMO program is great.

Ease of Use


Next, we subjectively assessed how easy each device is to operate once it is unpackaged, powered up, and all necessary applications, drivers, and Bluetooth connections were good to go. We also judged how difficult the tape cartridges are to install or remove.

For the models that require an app, we thought that the Brother P-Touch Cube Plus PT-P710BT was incredibly simple. The tape cartridges are simple to install, and the P-Touch app is a very seamless user interface using iOS devices. We are also fans of the DYMO computer software used for the LabelWriter 450 Turbo Direct — this program is very efficient thanks to the use of an actual computer keyboard rather than buttons on the device itself. However, we did find that loading label rolls into the 450 Turbo was not as easy as models with cartridges, and sometimes a few labels must be wasted to get everything aligned properly.

Be ready to spend an extra bit of time installing the printing tape if you go with the 450 Turbo Direct.
Be ready to spend an extra bit of time installing the printing tape if you go with the 450 Turbo Direct.

The Brother P-Touch PT70BM and DYMO LabelManager 160 both have qwerty keyboards that are intuitive and straightforward. We love the extra-large buttons with elementary symbols on the LabelManager 160. The PT70BM has a time & date shortcut button for keeping tabs on those details. The label cartridges for both of these models only require a moderate amount of know-how and effort to install.

Qwerty keyboards are a bit easier to use than those that have letters in alphabetical order.
Qwerty keyboards are a bit easier to use than those that have letters in alphabetical order.

The Brady BMP21-PLUS tape cartridge snaps right into place on the front of the device — we thought this made the process of changing tape as easy as can be. We found that the rubber jacketing surrounding this device's body, combined with its handy lanyard, makes it incredibly easy to transport and hold on to — traits that make it ideal for use in a warehouse or at a job site.

The lanyard on the BMP21-Plus helps ensure you don't drop your investment.
The lanyard on the BMP21-Plus helps ensure you don't drop your investment.

The most cumbersome out of our top ranking models is the DYMO Organizer Xpress Pro. This particular device requires you to turn a dial to each individual letter or symbol and then squeeze a handle to emboss them onto the tape.

To print labels with this model a dial must be turned to emboss each character on the tape.
To print labels with this model a dial must be turned to emboss each character on the tape.

Settings and Features


You may or may not need extra bells, whistles, and options depending on what you plan to use your label maker for. People looking to label the hardware drawers in a workshop may not care for fancy fonts or colorful tape. Somebody looking to track products using barcodes or print shipping labels will likely want a different model than somebody who will be primarily using the device for arts & crafts. For the last bit of our review, we carefully studied the settings and features that each model offers.

The time & date shortcut button on the PT70BM is a nifty feature.
The time & date shortcut button on the PT70BM is a nifty feature.

Offering an unprecedented array of settings and options for label types and fonts is the Brother P-Touch Cube Plus PT-P710BT. This device is compatible with most Google and Apple font libraries, there are tons of templates, and it prints several types of barcodes. It's also great for crafts or labels for applications such as gift pack labels, wedding seating placements, or retail needs thanks to its ability to use various tapes, including bright colors and even glitter.

The PT-P710BT can use an array of tapes with virtually endless fonts.
The PT-P710BT can use an array of tapes with virtually endless fonts.

Look no further than the DYMO Labelwriter 450 Turbo Direct if you need to print many shipping labels at a fast rate. This device prints 50 address labels per minute and can even print postage if you subscribe to a licensed post office service. The 450 Turbo also prints barcodes, name badges, file labels, binder labels, or custom labels created by you.

The 450 Turbo can print 50 shipping labels per minute.
The 450 Turbo can print 50 shipping labels per minute.

For those in the trade industries, the Brady BMP21-PLUS has several attractive features, including many presets for electricians, scientists, and AV specialists. This device can also print barcodes for those working in a warehouse or retail setting.

The Brady BMP21-PLUS is great for the workplace.
The Brady BMP21-PLUS is great for the workplace.

Conclusion


Our primary focus is to help connect our readers with the best products for their individual wants and needs. We carefully tested and inspected each model for this review to provide you with the best insight possible. We hope that having read this article, you now have the confidence to buy the perfect label maker.

Ross Patton