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Dyson Pure Cool Link Review

A great fan with a mediocre air filter attached
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Price:   $500 List | $440 at Amazon
Pros:  Powerful fan
Cons:  Relatively poor air cleaning performance, expensive
Manufacturer:   Dyson
By Max Mutter and Steven Tata  ⋅  Jul 9, 2018
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#11 of 14
  • Air Cleaning Performance - 40% 4
  • Noise - 25% 6
  • Ease of Use - 25% 7
  • Operating Cost - 10% 3

Our Verdict

With Dyson's trademark space-age styling and powerful, bladeless fan the Pure Cool Link provides air filtration, a unique accent for your interior design, and enough air circulation to get you through sweltering summer days. However, the filter is quite small for a purifier of this size, and we found it to be very slow at cleaning the air when compared to other models in its price range. If you're looking for an air purifier in this price range we would look elsewhere, namely at the Coway AP-1512HH, which provides much better air cleaning performance for less. However, if you're already taken with the Dyson Air Multiplier Tower Fan and like the idea of adding some air filtration for a bit more then the Pure Cool Link is a great choice.

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Our Analysis and Test Results

The Dyson Pure Cool Link is really more of a very powerful fan that happens to filter some particulates out of the air. If air circulation is first on your list and air purification is second, this is a great model. If you just want something that excels at cleaning the air, there are much better models out there.

Performance Comparison

Due to the Dyson Pure Cool Link's relatively poor air cleaning performance and high operating costs, it did quite poorly in our overall scoring.

Below we discuss how the Pure Cool Link performed in all of the different tests we conducted to find the best air purifiers.

Air Cleaning Performance

The Pure Cool Link stayed just out of the basement of our air cleaning performance scoring with a 4 out of 10. If you divide the Pure Cool Link up by volume, it is about 80% fan and 20% purifier, and that is exactly how it performs. The fan is incredibly powerful. We could still feel its pleasant breeze from 20 feet away, and it will certainly circulate more air than any of the other purifiers we tested. It also creates a low hum, a much more pleasant sound than the whine of a traditional fan.

The actual filter unit, however, is quite small. Dyson doesn't give a specific CADR (clean air delivery rate) spec, but after chatting with a number of Dyson representatives we were able to calculate it ourselves. It came out to 70, which means the purifier size is ideal for rooms of 105 square feet or less. Putting a fan that can blast 20 feet in a 105 square foot room does slightly seem like overkill. The purifiers small size showed up in our testing. After an hour it had removed only 97.09% of airborne particulates from our testing room. This was better only than the compact models we tested, whereas all of the comparably sized and priced models broke the 99% mark by a healthy margin. So what is the Pure Cool Link's ideal use? If you want to put a powerful fan next to a window that you occasionally open, and want something that can deal with some small amounts of pollen that might drift in, this model can handle it.

The Dyson is more fan than purifier  as evidenced by its 10 fan speeds.
The Dyson is more fan than purifier, as evidenced by its 10 fan speeds.


The Pure Cool Link received an average score of 6 out of 10 in our noise testing. Unlike most models that have 3-4 fan speeds, the Pur Cool Link has 10. On its lowest fan setting it is virtually silent. Set it on 5 and it produces a low humming sound that is noticeable but can easily blend into the background. If you ramp it up to 10 it is incredibly loud for an air purifier. However, it's fairly quiet for a large fan that can shoot air 20 feet. On its highest setting the fan produces a medium pitched hum that is akin to what you'd hear in the cabin of a 747, much better than the whine created by most large fans.

Ease of Use

Scoring a 7 out of 10, the Pure cool link was just off the top scorers in our ease of use testing. It has a clear, simple interface that lets you cycle through its 10 fan speeds, 9 hour off timer, and choose whether or not the fan rotates or stays stationary. To boot all of these controls are on a remote control, so if the fan is disrupting your reading time you can turn it off without even getting up. Despite its size the whole unit is only 8.1 pounds and easy to move around. The only downside is that the remote is tiny and easy to lose. If you do lose it you're stuck with only the on/off button on the unit itself. The remote does connect to the top of the fan with a magnet, but that magnet is weak and the remote can easily fall off.

We like the Dyson's remote  but it's easy to lose and the magnetic attachement is quite weak.
We like the Dyson's remote, but it's easy to lose and the magnetic attachement is quite weak.

Operating Cost

The Pure Cool Link is the most expensive model we tested at $500. That alone skyrocketed its estimated lifetime cost to $889, the second highest of any of the models we tested. Even economical electricity usage (0.015 kWh/hour of operation or roughly $7.88/year) and cheap filters that cost only $70 per year could not save it from earning a spot on the most expensive podium.


Dyson is a company that is known for delivering high performance at a premium price. Unfortunately, if you look at the Pure Cool Link as an air purifier, it carries that premium price but without the premium performance, making it quite a poor value. However, it is one of the best fans you could ever buy, and only costs $100 more than Dyson' s standalone tower fan. If you're already thinking of spending $400 on Dyson's tower fan another $100 to make the air a bit cleaner is a halfway decent value.


In the Pure Cool Link Dyson made the best fan you could ever imagine, and then tacked on an air purifier. As an air purifier it is decidedly mediocre, but is pretty great if want you want is an incredible fan that can also make your air a bit cleaner.

Max Mutter and Steven Tata