Reviews You Can Rely On

Brita Everyday Pitcher Review

Surprisingly, we found this printer to be a big disappointment and performed quite poorly on the whole
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brita everyday pitcher water filter review
Credit: Brita
Price:  $27 List
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Manufacturer:   Brita
By David Wise and Austin Palmer  ⋅  Apr 12, 2018
42
OVERALL
SCORE


RANKED
#10 of 12
  • Lead Removal - 25% 3.0
  • Chlorine Removal - 25% 7.0
  • Salt Removal - 25% 1.0
  • Taste - 15% 6.0
  • Flow - 10% 5.0

Our Verdict

While we initially had very high hopes for the Brita Everyday Pitcher due to its popularity and prevalence — the Brita brand practically being synonymous with the best water filters — we were quite disappointed in its performance in our tests overall. It made water taste alright and did a fairly good job at extracting chlorine, but didn't deliver a particularly noteworthy performance in any of our other tests. While it is inexpensive, we found other filter pitchers that offered a markedly better performance and cost less than $10 more.
REASONS TO BUY
Removes chlorine
Relatively inexpensive
REASONS TO AVOID
Doesn't impress at removing lead or dissolved salts

Compare to Similar Products

 
Awards  Editors' Choice Award Best Buy Award   
Price $27 List$35 List
$34.99 at Amazon
$180 List
$139.95 at Amazon
$30 List$25 List
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42
94
72
53
36
Star Rating
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Bottom Line Failing to achieve top marks in any of our tests, the BRITA Everyday Pitcher is far from our favorite filter pitcherThe best water filter we have seen by far, delivering an unmatched performance at an amazing priceIf you aren't a fan of water filter pitchers and are looking to save some cash, this model gives you the best bang for the buckIf removing chlorine is your primary concern and you are looking for a filter that mounts to your faucet, then the BRITA SAFF-100 is an excellent optionFinishing near the bottom of the pack, we weren't too impressed with the PUR's performance at purifying water
Rating Categories Brita Everyday Pitcher ZeroWater 10-Cup Pi... APEC WFS-1000 Brita SAFF-100 PUR Classic FM-2000B
Lead Removal (25%)
3.0
10.0
10.0
6.0
1
Chlorine Removal (25%)
7.0
10.0
10.0
9.0
8.0
Salt Removal (25%)
1
10.0
2.0
1
1
Taste (15%)
6.0
9.0
5.0
5.0
4.0
Flow (10%)
5.0
5.0
9.0
5.0
5.0
Specs Brita Everyday Pitcher ZeroWater 10-Cup Pi... APEC WFS-1000 Brita SAFF-100 PUR Classic FM-2000B
Model OB03 10 Cup WFS-1000 SAFF-100 FM-2000B
Replacement Schedule Brita Standard (White) Filter: every 40 gallons (about 2 months) 18,000 mg of disolved solids; 1-40 gallons Every 12 months Every 100 gallons or 4 months Lasts up to 3 months
Replacement Cost Standard: 1 for $7, 3 for $15 2 for $30
4 for $40
8 for $90
12 for $115
16 for $150
Stages 1-3 for $40 1 for $19 Basic:
1 for $13
2 for $22
Pure Water to Waste Water Ratio N/A N/A N/A N/A N/A
Gallons Per Day (GPD) N/A N/A N/A N/A N/A
NSF/ANSI certified for lead removal No Yes No Yes Yes
NSF/ANSI certified for organic contaminants removal No No No Yes Yes

Our Analysis and Test Results

This filter finished at the back of the group overall, behind the Woder 10K-Gen3 and the PUR Classic FM-2000B. All of these models failed to remove enough lead in our tests to produce filtered water that met the EPA standards and delivered an abysmal performance in our mineral removal tests. This trio all did a decent — not amazing — job at extracting chlorine. Regardless, all of these filters are severely outperformed by the ZeroWater Pitcher, which retails for a comparable price to the Brita and the PUR and significantly less than the Woder.

brita everyday pitcher water filter review - while inexpensive, the brita pitcher delivered a poor performance...
While inexpensive, the Brita Pitcher delivered a poor performance overall in our tests.
Credit: Jenna Ammerman

Performance Comparison


To score these products, we bought all of the filters that we thought showed the most promise after conducting tons of research, then pitted them against each other in a head-to-head contest. We tested the impurity removal abilities of each filter, as well as their flow rates and how they made the water taste. Our results for the Brita Everyday Pitcher are below, covering how it did and how it compared to the rest of the group.

brita everyday pitcher water filter review - the brita failed to reduce our heavily-leaded supply water to levels...
The Brita failed to reduce our heavily-leaded supply water to levels considered safe by the EPA.
Credit: Jenna Ammerman

Lead Removal


For the first of our impurity removal metrics, we looked at the efficacy of each filter at removing heavy metal from water, namely lead. We used lead fragments dissolved in peracetic acid to make our water supply have very high levels of lead — over a hundred times higher than what is considered to be safe by the EPA when measured by a lab — and filtered it through the Everyday Pitcher. The lab results show that the Brita Pitcher only removed about 83.5% of the lead, leaving the filtered water with lead levels that were well above the EPA standard. This uninspiring performance earned the Brita a 3 out of 10 when it came to lead removal.

brita everyday pitcher water filter review - the brita redeemed itself slightly in our chlorine removal tests.
The Brita redeemed itself slightly in our chlorine removal tests.
Credit: Jenna Ammerman

Chlorine Removal


The Brita Everyday did a little better when it came to removing chlorine, earning a 7 out of 10. We based this off the results of two trials, one with highly chlorinated water and one with much lower levels, using test strips and an electronic TDS (Total Dissolved Solids) meter to measure the concentration before and after. The Brita didn't really do well with the highly chlorinated water, with the water completely saturating the test strips both before and after filtration. However, it did redeem itself a bit with the less chlorinated water, dropping the levels to around 1 ppm from 20-50 ppm.

brita everyday pitcher water filter review - if you want to remove minerals from your water, we would recommend...
If you want to remove minerals from your water, we would recommend you look elsewhere.
Credit: Jenna Ammerman

Salt Removal


The Brita again delivered a relatively dismal performance, earning a 1 out of 10 for its poor showing. We dissolved a decent amount of salt in the water supply for each filter, until it reached decently high concentrations, then had each product filter the water and tested the results. Our TDS meter registered levels around 450 ppm for the supply and the same for the filtered water produced by the Brita, meaning it essentially failed to remove any of the dissolved salt.

brita everyday pitcher water filter review - the brita does a decent job in this test, but it still isn't the...
The Brita does a decent job in this test, but it still isn't the best tasting water that we have ever tasted.
Credit: Jenna Ammerman

Taste


For our taste test, we had a panel of experienced water taste testers — judges who have been drinking water almost their entire lives — evaluate and score the filtered water created by each product in two different trials, without knowing which filter produced it, to ensure impartiality. In the first trial, we ran already clean and purified water through each water filter, to determine if there were any undesirable flavors added by the filter. The Brita did very well in this test, with the resulting water tasting just as great as it did going in.

For the second trial, we mixed up a solution of much less tasty water using chlorine bleach and salt. The Brita Pitcher didn't do quite as well with this assessment, with the filtered water being quite unpalatable to the majority of our judges. This earned the Brita Everyday a 6 out of 10 overall for its performance.

brita everyday pitcher water filter review - the brita takes a while to refill and filter more water, hurting its...
The Brita takes a while to refill and filter more water, hurting its performance in this test.
Credit: Jenna Ammerman

Flow


For this last metric, we looked at the flow rate of each product, scoring each filter on how long it took to fill up a quart container. The Brita finished with a 5 out of 10 for its mediocre performance. While this product does have one of the highest flow rates, being a pitcher, it couldn't completely fill up a quart container without needing to be refilled and filtering more water, which we took into account when timing. This means it took the Brita about 246 seconds to fill up the container, compared to the 9 seconds of the normal faucet.

Value


While this pitcher isn't very expensive, it's not a great value, as there are other top water filters that performed much better and cost about the same.

Conclusion


All in all, the Brita Everyday Pitcher fell far short of our expectations. While we initially thought this product had a good chance at dominating the field, it fell far short and finished in the lower half of the group. All in all, we weren't the biggest fans, finding other pitchers to be far superior.

David Wise and Austin Palmer